UNINTENTIONAL SIGNS OF THE TIMES

The COVID-19 pandemic is still coursing through the veins of countries around the world, changing our lifestyles and altering our perceptions. Taking advantage of this, KFC’s famous slogan finger lickin’ good was made fun of by their local rival, Nando’s, who suggested that consumers should wash their hands instead in light of the coronavirus. Recently I read that KFC is putting a pause on its famous slogan – for now. It is probably not seen as being a good thing to promote during this pandemic, when we are all called upon to regularly wash / sanitize our hands.

While waiting for the doors of the local supermarket to open this morning, I had time to peruse the slogans on the handles of their basket trolleys – they were well intentioned once, yet under these circumstances are open to a quite different interpretation:

This is not meant as a slur; merely as an example of a new thread of thought that wouldn’t have come to mind had the virus not embarked on a world tour!

https://www.businessinsider.co.za/finger-licking-nandos-asks-kfc-to-rather-reach-for-soap-amid-coronavirus-2020-3

https://www.sowetanlive.co.za/s-mag/2020-08-25-kfc-no-longer-finger-lickin-good-as-they-drop-famous-slogan/

 

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